WS WeSports Group AB, formerly known as WeSports Scandinavia AB, is a Nordic specialist in sports and leisure equipment headquartered in Malmö, Sweden. Founded in 2019, the company offers a diverse range of products tailored for elite athletes and active enthusiasts, including equipment for cycling, fitness, running, hockey, football, skiing, golf, and outdoor activities. WS WeSports Group operates through a multi-channel business model that includes online platforms, physical stores, and various distribution channels. The company focuses on developing strong product brands and is committed to providing high-quality sports equipment. As of August 2026, WS WeSports Group employs approximately 635 people. The company went public on December 9, 2025, listing on Nasdaq First North Premier Growth Market with shares priced at SEK 80 each, resulting in a market valuation of approximately SEK 2.2 billion. In April 2025, WS WeSports Group expanded its portfolio by acquiring Beny Cyklar AB and Beny Resa AB, enhancing its capabilities in the Bikes & Mobility sector through government-subsidized bicycles and leasing services. Post-IPO, the company's stock saw a decline of nearly 20%, despite efforts by DNB Carnegie to stabilize the share price.
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WeSports Scandinavia AB's offering is currently approved on OTHER. WeSports Scandinavia AB is headquartered in Sweden. It is classified under Consumer.
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WeSports Scandinavia AB IPO details — tracked by DiscoverIPO: https://www.discoveripo.com/ipo/wesports-scandinavia-ab?utm_source=embed&utm_medium=text&utm_campaign=wesports-scandinavia-ab
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WeSports Scandinavia AB is listing on OTHER.
WS WeSports Group AB, formerly known as WeSports Scandinavia AB, is a Nordic specialist in sports and leisure equipment headquartered in Malmö, Sweden. Founded in 2019, the company offers a diverse range of products tailored for elite athletes and active enthusiasts, including equipment for cycling, fitness, running, hockey, football, skiing, golf, and outdoor activities. WS WeSports Group operates through a multi-channel business model that includes online platforms, physical stores, and various distribution channels. The company focuses on developing strong product brands and is committed to providing high-quality sports equipment. As of August 2026, WS WeSports Group employs approximately 635 people. The company went public on December 9, 2025, listing on Nasdaq First North Premier Growth Market with shares priced at SEK 80 each, resulting in a market valuation of approximately SEK 2.2 billion. In April 2025, WS WeSports Group expanded its portfolio by acquiring Beny Cyklar AB and Beny Resa AB, enhancing its capabilities in the Bikes & Mobility sector through government-subsidized bicycles and leasing services. Post-IPO, the company's stock saw a decline of nearly 20%, despite efforts by DNB Carnegie to stabilize the share price.
European Securities and Markets Authority's Prospectus Regulation register — a prospectus approval date, not a confirmed listing date. Retrieved Aug 26, 2026.
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